July 15, 2024


AXA was aiming to foster a sustainable coaching culture within the organisation, which was challenging due to the prevalence of traditional leadership approaches. Therefore AXA needed to:

  • Mentors and Mentees were having difficulty allocating time for the mentoring sessions.
  • Both parties not knowing their roles and responsibilities was causing irrelevant conversations between unprepared participants.

Moreover, the COVID-19 pandemic added more challenges to the company due to remote working. Managers who were accustomed to directing through detailed and daily instructions, started experiencing difficulties such as not being able to make immediate interventions remotely. A change of culture suddenly became an urgent issue to be fixed.

Download our case study for free to see how we managed to adapt and reorganise the SparkUs program seamlessly amidst the COVID-19 pandemic and how AXA Turkey achieved to build an ecosystem of learning and initiative-taking through a qualitative mindset change.